Filed under advertising …

Volkswagen and the Bark Side

Volkswagen must really like Star Wars, especially around the Super Bowl.  Last year’s Super Bowl ad “The Force” is one of my favourites. This year, their game day commercial teaser “The Bark Side” seems to show there will be more where that came from.  I guess we’ll have to wait and see.

Waking Up Hannah

Throughout the month of October I’ve been seeing ads on TV plugging Dove’s new Waking Up Hannah campaign. I’ve also seen a plug for it on Facebook. It was advertised as an interactive romantic comedy where you get to choose what happens next (kind of like a choose your own adventure with Dove products). Curiosity … Continue reading →

Microsoft redefines "I'm a PC"

I read this interesting article in the New York Times the other day about the new Microsoft ad campaign. It looks like Microsoft is finally fighting back against the “I’m a Mac” “I’m a PC” ads, and not just with Jerry Seinfeld. While Seinfeld doesn’t appear in the new ads (amidst rumours that he was … Continue reading →