Microsoft redefines "I'm a PC"

I read this interesting article in the New York Times the other day about the new Microsoft ad campaign. It looks like Microsoft is finally fighting back against the “I’m a Mac” “I’m a PC” ads, and not just with Jerry Seinfeld. While Seinfeld doesn’t appear in the new ads (amidst rumours that he was dropped due to the unpopularity of the recent ads…although Microsoft denies it and says that the new ad was actually quite popular!), a Microsoft engineer resembling the “PC” from the Mac ads does!

The $300 million dollar ad campaign with the theme “Windows. Life without walls.” portrays users gleefully saying “I’m a PC”. Or something to that effect.

Photo from the New York Times.  Microsofts new ad campaign to repair its image includes a spot with a diver in a shark cage, as they reclaim Im a PC

Photo from the New York Times. Microsoft's new ad campaign to repair its image includes a spot with a diver in a shark cage, as they reclaim "I'm a PC"

I’m interested to see this new ad campaign and how it goes. I love the Mac ads and it will be great to see Microsoft really fight back.

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